Advertising floor stands



. Nov. 3, 9 w. J. ROBINSON ETAL 3,219,301

ADVERTISING FLOOR STANDS Filed Sept. 24, 1962 M I R 0 0V w 3 n L 06 n Ws mm mwnvm Wm United States Patent 3,219,301 ADVERTISING FLOOR STANDSWilliam J. Robinson, St. Paul, and Reynolds W. Guyer, .Ir., White Bear,Minn., assignors to Reynolds Guyer Agency of Design, St. Paul, Minn acorporation of Minnesota Filed Sept. 24, 1962, Ser. No. 225,508 8Claims. (Cl. 248-1881) This invention relates to an improvement inadvertising floor stands and deals particularly with a novel andeffective means of holding a display panel or sign in an uprightposition.

Various means have been produced for supporting signs and displays insuper markets and the like. During recent years various means have alsobeen provided for supporting light hollow paper tubes in an uprightposition so as to support a display of one type or another. In manyinstances, the means used to support the standard is insecure andsomewhat easily upset. It is an object of the present invention toprovide a means of supporting the standard in an upright position mainlythrough the use of products which are readily available in the store sothat the cost of the display may be materially reduced.

It is an object of the present invention to provide a means forsupporting a standard in an upright position which comprises merely aglued sleeve capable of encircling three cylindrical objects such aslarge size cans of tomato juice, pineapple juice, and the like. When incan encircling position. the tubular standards such as a paper tube isheld between the cans. Due to the height of the can, the weight thereof,and the area which three of the cans cover, a standard is provided whichis effective in supporting a relatively heavy display or sign.

A further feature of the present invention resides in the provision of asleeve which is so arranged that it may be glued or stitched in fiatform, and which is provided with creased areas arranged to fit snuglyabout the surfaces of the clustered cans.

A further feature of the present invention resides in the provision of asupport of the type in question in which the band is die cut to provideears which may be folded down between adjacent cans to assist in holdingthe band in proper relation extending thereabout.

These and other objects and novel features of the present invention willbe more clearly and fully set forth in the following specification andclaims:

In the drawings forming a part of the specification;

FIGURE 1 is a perspective view of the standard support in use.

FIGURE 2 is a horizontal sectional view through the structureillustrated in FIGURE 1.

FIGURE 3 is a diagrammatic view of the sleeve blank in flat form.

FIGURE 4 is vertical sectional view through the apparatus, the positionof the section being indicated by the line 44 of FIGURE 2.

FIGURE 5 is a diagrammatic view of the fiat blank from which the sleeveis formed.

The display support comprises three main parts which comprise thetubular standard A, the cans B, and the can encircling band C. Thestandard A is usually an elongated paper tube, usually of the spirallywound type which are relatively inexpensive and readily available. Thecans B are normally cans of liquid product of the type used to containgrapefruit juice, pineapple juice, and various fruit juices and mixturesof them.

As is indicated in FIGURE 5 of the drawings, the sleeve C comprises anelongated strip of paperboard which is ordinarily double facedcorrugated board including spaced liners connected by a corrugatedmedium. The corrugations normally run transversely to the length ofPatented Nov. 23, 1965 the blank so as to add vertical stiffness to thesleeve when in use, and also to strengthen the ears or tabs which willbe later described. The blank is slightly longer than the lengthnecessary to encircle the three cans B while these cans are encirclingthe post A. Accordingly, when in use, the ends of the band areoverlapped and secured in overlapping relation by stitches 10 or byusing a suitable adhesive. As indicated in FIGURE 5 of the drawings, theband C includes three equally spaced areas 11, 12, and 13 formed ofcrease or score lines which extend transversely of the length of theblank and vertically of the band when in use. These are three creasedareas 11, 12, and 13 are designed to encircle approximately one hundredtwenty degrees of the periphery of the can, and are therefore of atleast that length. The crease lines are formed by creasing rule arrangedin closely spaced relation so that this portion of the band will fitsnugly about the periphery of the three cans B.

The creased areas 11 and 12 have a fiat area 14 therebetween, and asimilar fiat area 15 is provided between the creased areas 12 and 13.The ends 16 and 17 of the elongated blank are also flat, the flattenedarea 16 at one end of the blank being somewhat longer than the oppositeend area 17.

Tabs or cars 19, 20, and 21 are provided in the fiattened areas 14, 15,and 16 respectively. The ears are all identical in form and areconnected to their respective flat areas by aligned fold lines 22, 23,and 24, respectively. Each of the tabs is provided with opposite arcuateedge portions 25 which are equal in radius to the external radius of thecans B. These arcuate edges are designed to engage the walls of the cansB to hold them in properly spaced relation.

The end 17 of the blank is notched as indicated at 26, the notchconforming in shape and size to one-half of the tab 21. The walls of thenotch 26 coincide with the edges of the tab 21 when the ends 16 and 17are anchored together by stitches or other means as indicated at 19.

As a specific example, we may consider that the standard A is a postwhich is about one inch and three quarters in outside diameter, and thatthe cans B are of the type which hold thirty-six fluid ounces of juice,and which are about four inches in diameter and seven inches tall. Whenthe cans B are equally spaced about the post A, the peripheral surfacesof the cans are about one inch apart. Thus the creased area should beslightly more than four inches in width. In such a case, the flat areasbetween the creased areas would be approximately five inches in width.The blank may be folded along fold lines 29 and 30 if the sleeve is tobe stitched or adhered in flat form. The fold line 29 extends throughthe normally fiat area 14 while the fold line 30 may be along one edgeof the scored area 13. The fold lines 29 and 30 are identified by havinglonger dashes than those of the remainder of the scored areas. If, forthe purpose of appearance, it would be desirable to have the fold lines29 and 30 within the scored areas so as not to be visible when thesleeve was in place, this could readily be accomplished by widening thescored area 11, 12, and 13 so that the total length equaled or exceededone-half the effective length of the stitched sleeve.

In view of the fact that the display which is supported may becompletely varied in difierent structures, only the lower portion .ofthe supporting standard A is illustrated. As will be understood, thedisplay may comprise a fiat sign, a box-shaped sign, a cylindrical sign,or any other desired shape of sign. When the band is in positionencircling the cans, and the standard A is inserted, the various tabs1?, 20, and 21 may be folded inwardly into right angular relation to theflat portions of the walls in order to hold the cans properly spaced.The tabs may also be folded down before the standard is inserted if itis preferred.

In accordance with the patent statutes, we have described the principlesof construction and operation of our improvement in Advertising FloorStands, and while we have endeavored to set forth the best embodimentthereof, we desire to have it understood that changes may be made withinthe scope of the following claims without departing from the spirit ofour invention.

We claim:

1. A display support including,

a generally upright standard member,

three cans of a relatively heavy product encircling said standard andengaging the standard to hold it upright, the axes of the cans being inparallel relation and an endless band of flexible paperboard encirclingsaid cans and standard and holding said cans against said standard. 2.The structure of claim 1 and including three flaps on said band andextending between the peripheries of the cans to hold them in angularlyspaced relation.

3. A display standard support for use in conjunction with threecylindrical containers of relatively heavy material, the supportincluding,

an upright standard member adapted to be held in upright position by thethree containers when these containers are held in angularly spacedrelation against the lower end of said standard member, and

an endless band of corrugated paperboard adapted to encircle thecylindrical containers supported with their axes in parallel relation tohold them in engagement with said standard, said band being arrangedwith the corrugations of the paperboard extending parallel to the axisof the band,

said band having three equally spaced areas having closely spaced creaselines extending parallel to the corrugations and of a length at leastequal to one third the peripheral distance about the cylindricalcontainers.

4. The structure of claim 3 and including flaps hingedly connected tothe band at locations centrally between the said spaced areas andfoldable between the cylindrical containers.

5. A display support including:

an upright standard member,

a series of angularly spaced cylindrical bodies of substantially uniformdiameter and containing a heavy product such as liquid encircling thelower end of said standard member in angularly spaced relation withtheir axes in parallel relation, and

a flexible band encircling said cylindrical bodies and holding them inangularly spaced relation about the 'axis of said upright standard andin engagement therewith.

6. The structure of claim 5 and in which said standard member iscylindrical and said cylindrical bodies are in tangential relationthereto.

7. A display support including:

a substantially cylindrical upright standard,

three weighted cylindrical bodies encircling the lower end of saidstandard in tangential angularly spaced relation thereto, and

an endless band of flexible paperboard of proper length to encircle saidthree cylindrical bodies When these bodies are equally spaced about saidstandard holding said bodies engaged with said standard.

8. The structure of claim 7 and including three flaps hingedly connectedto said band and folded intogenerally 0 horizontal relationship betweensaid cylindrical bodies to hold them properly spaced.

References Cited by the Examiner CLAUDE A. LE ROY, Primary Examiner.

FRANK L. ABBOTT, Examiner.

1. A DISPLAY SUPPORT INCLUDING, A GENERALLY UPRIGHT STANDARD MEMBER,THREE CANS OF A RELATIVELY HEAVY PRODUCT ENCIRCLING SAID STANDARD ANDENGAGING THE STANDARD TO HOLD IT UPRIGHT, THE AXES OF THE CANS BEING INPARALLEL RELATION AND AN ENDLESS BAND OF FLEXIBLE PAPERBOARD ENCIRCLINGSAID CANS AND STANDARD AND HOLDING SAID CANS AGAINST SAID STANDARD.